How to Get Confident and Overcome Fear (Without Losing Your Mind in the Process)
Jo Rawald • November 10, 2024

Here’s the thing about confidence - we all want it, but most of us feel like confidence is really a mysterious creature lurking in the wild—you’ve heard of it, but you’ve never actually seen it in your own mirror. The good news? Confidence isn’t some magical trait bestowed on a lucky few; it’s a skill you can build, like assembling IKEA furniture (but way less frustrating).
If fear has ever held you back (and believe me, I’ve been there), it’s time to push it aside and step into your most confident self. Let’s dive in and get real about what it takes to build confidence, because life is way too short to play small.
1. Make Fear Your Frenemy
Let’s be real - Fear has a way of showing up at the worst possible times, like an uninvited guest at your dinner party. But instead of trying to ignore it, what if you made friends with it? Do what Niccolò Machiavelli says and, “Keep your friends close but your enemies closer.”
Fear isn’t there to ruin your day; it’s just a signal that you’re pushing beyond your comfort zone. When you feel that sweaty-palmed panic, take it as a sign you’re on the right track.
In fact, the next time fear pops up, just stop and say, “Oh hey, fear! Thanks for showing up and reminding me I’m doing something new. Now, grab a seat—I’ve got work to do.”
Pro Tip - Give your fear a silly nickname, like “Nervous Nelly.” It’s harder to take it seriously when you’re like, “Oh great, here comes Nelly again, freaking out over nothing.”
2. Start Small, Win Big
Confidence isn’t built by jumping off a cliff; it’s built by taking tiny steps (preferably in sneakers, not stilettos). Start with small, manageable goals that feel just a smidge outside your comfort zone. Did you finally ask a question during that Zoom meeting instead of staying muted the whole time? That’s a win, my friend. Celebrate it like you just won the lottery.
Confidence is a snowball effect—each little victory adds up. Pretty soon, you’ll be rolling into your goals like a confident avalanche.
Quick Win -
Instead of saying, “I’ll conquer the world today,” try, “I’ll send that email I’ve been dreading.” Then, reward yourself with a mini dance party or a trip to Starbucks.
3. Tell Your Inner Critic to Take a Seat
We all have that inner voice that sounds like a grumpy old man muttering, “You can’t do this.”
Here’s the trick - Instead of letting that voice run the show, talk back to it. Imagine you’re the sassy lead in your own sitcom. When your inner critic says, “You’re not good enough,” respond with, “Oh please, watch me!”
Try This - Create a playlist of your favorite hype songs. Whenever your inner critic pipes up, hit play and drown it out with some Taylor Swift-level confidence. It’s hard to feel down when you’ve got "Shake It Off" blasting in the background.
4. Find Your Hype Squad
Look, confidence isn’t a solo sport—it’s a team effort. Surround yourself with people who believe in you, even when you’re doubting yourself. Find those friends or mentors who are basically like your personal cheerleaders, shouting, “You’ve got this!”
when you need it most.
And if you don’t have your hype squad yet, don’t worry—you can find one. Join a group of like-minded people who are on the same journey, or connect with someone who inspires you. Life’s too short to hang out with people who make you feel like a deflated balloon. As Jim Rohn would say, “You are the average of the five people you spend the most time with.”
Pro Tip - Ask a trusted friend to send you a voice memo hyping you up before a big presentation or meeting. Listen to it anytime you need a confidence boost—it’s like your own personal pep talk on demand.
5. Ditch Perfectionism (It’s Overrated Anyway)
Let’s all take a moment to acknowledge that perfectionism is just fear dressed up in a fancy suit. It’s like that friend who always insists on using a filter on their selfies. Instead of aiming for perfect, aim for progress. It’s okay if things get a little messy—as long as you’re moving forward, you’re winning.
Perfection is boring, anyway. It’s the mistakes and quirks that make things interesting. Give yourself permission to be human, and watch your confidence skyrocket.
Our New Mantra -
“Done is better than perfect.” Write it on a sticky note and slap it on your desk if you need the reminder.
6. Visualize Like You Mean It
Okay, this might sound a bit woo-woo, but stick with me - Visualization is like daydreaming, but with a purpose. Close your eyes and picture yourself nailing that big presentation or crushing that sales call. Imagine every detail, from the confident smile on your face to the round of applause you get when you’re done. Your brain doesn’t know the difference between what’s real and what’s vividly imagined, so give it something good to work with.
Try This -
Spend a few minutes each day visualizing your future success. And if you’re feeling fancy, throw in a power pose (yes, Wonder Woman style) for good measure.
7. Keep Your Confidence Tank Full
You can’t feel like a rockstar if you’re running on empty. Confidence is directly tied to how you take care of yourself, so make sure you’re fueling up. Get enough sleep, feed yourself real food (not just coffee and leftover pizza), and move your body. I promise you - confidence comes easier when you’re not
feeling like a zombie.
And don’t forget your mental health! Make time for things that recharge you—whether that’s a walk in the park, a good book, or dancing around your living room like nobody’s watching (and if someone is watching, make it a show!).
Pro Tip -
Schedule self-care activities like you would a meeting with your most important client. You wouldn’t cancel on them, so don’t cancel on yourself.
Final Thought => Confidence Is Built One Bold Step at a Time
Here’s the thing - Confidence isn’t about feeling fearless all the time (spoiler alert - no one does!). It’s about showing up and taking-action even when fear is knocking at your door. It’s the little moments where you choose to believe in yourself, even if just for a second longer than you normally would.
Remember, you don’t need to have it all figured out right now. You just need to take the next step. And the next. Pretty soon, you’ll look back and realize that the confident, unstoppable person you’ve become was there all along—just waiting for you to let them out.
So here’s your challenge - Pick one thing from this list and try it today. You’ve got this, and I’m cheering you on every step of the way.
And if you need a little extra push? Hit me up. I’m here to help you build that confidence muscle until you’re flexing like a pro.
Keep Being Unstoppable!
Jo

I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:

Leftovers are the fake friends of the food world. And you know what? That’s what a lot of businesses look like, too. They launch with energy. Get some quick wins. A few clients. One lucky viral post. They look like they’re set up to thrive…until pressure hits. The market shifts. Leads dry up. And suddenly - leftovers. Not sustainable. Not scalable. Definitely not long-term. That’s why I teach my clients to build like bamboo - strong, flexible, and BUILT TO LAST. My BAMBOO framework doesn’t chase trends. It builds foundations. At Brains, Brilliance & Bold Moves , I’m teaching how to outlast the noise, scale without stress, and build a business that actually pays you… year after year. No more business leftovers. No more "it looked like enough until you opened it." You deserve a full plate. 📍 May 7 in South Florida 🎟️ Claim Your Spot 🍷 Wine included. Obviously. Catch you in the room. Jo

If your business feels like one never-ending game of catch-up, we need to fix that. Too many women are drowning in busywork, doing too much, and seeing too little return. They’re hustling hard but not making real money. That’s not a business - that’s a burnout plan. B.A.M.B.O.O. - The Profit Formula That Kills Uncertainty and Fuels Rapid Growth

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You’re working too damn hard for too little. You’re hustling, grinding, doing all the things - but where’s the payoff? If your revenue isn’t growing at the rate it should be, it’s not because you need to work more. It’s because you’re not maximizing what you already have. Scaling isn’t about doing MOR E. It’s about making every move count. You don’t need to add more services. You don’t need to post more on social media. You don’t need to exhaust yourself trying to be everywhere at once. You need a strategy that turns your existing efforts into higher profits, stronger cash flow, and sustainable success. B.A.M.B.O.O. - The Exact Business Structure That Makes Scaling Effortless

A while back, I was on a Zoom networking call. You know the kind - 30-second intros, a few breakout rooms, and a whole lot of wondering “Why am I even here?” When it was my turn, I gave my usual intro. Nothing fancy. Just clear and true: “I help women entrepreneurs simplify their systems, increase profits, and build a business that doesn’t burn them out.” Then we moved on. Nobody commented. Nobody asked a follow-up. I honestly thought it fell flat. But a few days later, I got a DM from someone in that meeting. She said, “I’ve been repeating your line to myself ever since. I think I need your help.” It stopped me in my tracks. Not because it turned into a sale (though it did)… But because I realized: clarity attracts. I wasn’t being flashy. I wasn’t over-explaining. I was just finally saying what I do, who I help, and how I help them - clearly, consistently, and unapologetically. And that one sentence? It stuck. That’s what I want for you. Because if your dream clients can’t repeat what you do… If your message is foggy, vague, or buried under “inspirational” fluff… They won’t hire you. They won’t refer you. And they won’t remember you when they need what you offer. That’s why I’m inviting you to: Brains, Brilliance & Bold Moves • A Workshop for Women Entrepreneurs Ready to Work Smarter & Profit Bigger 📍 May 7th | 6PM–8PM | Total Wine & More, Pembroke Pines, FL 🍷 Includes catered experience, wine tasting, & real strategy This is not a vision board party. This is a high-impact, hands-on evening designed to help you: ✅ Attract the right clients (without chasing anyone) ✅ Simplify your offers, systems & structure ✅ And create a business that’s profitable, sustainable, and crystal clear I’ll be walking you through the “A” in my B.A.M.B.O.O. Framework - Attract - and showing you exactly how to stop getting overlooked and start becoming the obvious choice. Ready to be heard — and remembered? 🔗 Save Your Seat Here It’s time to stop trying harder… and start showing up with clarity that sticks. Talk soon, Jo P.S. Know a woman whose message is powerful but messy? Forward this. Let’s get her showing up with client-magnet energy too.

A few years ago, I decided I was going to finally lose the pesky 10 pounds I had slowly put on over the years. I jumped online and found this weight loss coach who looked like a total dream - toned arms, glowing skin, every photo airbrushed to fitness-perfection. I followed her. Obsessed a little. Booked a 1:1 Introductory Zoom meeting with her to sign up for her program. Then she popped up on camera and… y’all, she didn’t even remotely resemble her photos. I’m not here to body shame - this isn’t about that. But she was clearly 60 pounds heavier than her brand claimed, and everything about the vibe felt… off. Here’s the point. It wasn’t about this woman’s size. It was about the brand disconnect. What she sold didn’t match what she delivered. She was coaching a transformation she clearly hadn’t made herself. I was confused and confused people don’t buy. Period. And that confused moment? It’s one of the reasons why I created my B.A.M.B.O.O. Framework. Because I don’t want you building a business that looks good online but crumbles under pressure. I want you building something that lasts. That grows with purpose. That holds its ground when the storms come. So why Bamboo ? Because bamboo is deceptively strong. It bends - but it doesn’t break. It thrives in chaos, survives in the harshest conditions, and grows fast when rooted deep. You can cut it back and it keeps coming. That’s the kind of business I help women build - durable, flexible, unshakable.

Let me tell you about a landscaping business in Kansas pulling in $1.2 million a year in gross revenues. Sounds like a solid business, right? Except for one little problem - over the past ten years, they racked up $1.3 million in unpaid invoices. That’s not just bad; that’s horrific. They weren't just doing work for free - it was costing them money to service a client's lawn! Their billing and collection system was a disaster. Clients were paying late (if at all), invoices were slipping through the cracks, and their bank account was bleeding cash. But here’s the kicker - they didn’t even realize how bad it was because their bank account never went into the negative. It came close a few times, but, as long as there was still $100 in their checking account - they thought they were doing fine. From that moment, when we discovered their 10-year Accounts Receivable balance was well into the 7-figures, we came up with a collections plan! I know what you’re thinking. “Jo, there’s no way you went back ten years and collected on old invoices.” Ohhhhh....but we did. And not just that - we re-invoiced and sent late payment notices for every single outstanding balance, even ones from a decade ago. But here’s the secret sauce - we didn’t just send out friendly reminders and hoped for the best. Nope. We threatened to report every single past-due balance to the IRS. [Keep reading if you want to learn more about how we did that]. Suddenly, those clients who had been ghosting them for years? They started paying real fast when they heard the IRS could get involved. And guess what? In just six weeks, we collected $1,079,000 a whopping 83% of what they thought was a lost cause. Now, let me be clear - that didn’t happen by magic. It wasn’t just about sending invoices. It took hustle, strategy, and relentless follow-up. But we did it. And once we got that money in the door, we put a bulletproof billing and collection system in place so they NEVER ended up in that mess again. Now? Today? They have a $0 balance on anything past 30 days. Clients pay ON TIME, cash flow is smooth, and they don’t have to chase down their own money anymore. So let me ask you - how much money are YOU leaving on the table? How many clients are you “hoping” will pay? How long are you willing to stay stuck, grinding without seeing the cash actually hit your account? Because here’s the truth - Hard work alone doesn’t equal profit. Strategy does. And that’s exactly why I created Brains, Brilliance & Bold Moves - a LIVE, in-person workshop in South Florida for women business owners who are DONE spinning their wheels and READY to get paid what they’re worth. This is where business owners learn how to make MONEY. B.A.M.B.O.O. - The Business Growth Formula That Refuses to Break Bamboo doesn’t chase sunlight - it grows straight to it. It doesn’t fight for space - it claims it. It doesn’t wait for perfect conditions - it expands anyway. Your business should be doing the same.

Every year on St. Patrick’s Day, Chicago pulls off one of the boldest marketing moves of all time. They don’t just slap a few shamrocks on storefronts and call it a day. No. They shut down streets, they throw massive parades, and they dye an entire river green. And guess what? It works. People show up in droves. They take photos. They talk about it for weeks. Because when you go that big, that bold, and that unapologetically loud, you become impossible to ignore. Now, let me ask you this - what’s your business doing? Too many entrepreneurs market themselves like a whisper. They post once in a while and hope clients magically find them. They keep their services under wraps like some exclusive VIP secret. They don’t want to be “too loud” or “too much.” And then they wonder why no one is buying. Meanwhile, the businesses making real money? They’re throwing a parade. They’re visible. They’re showing up consistently. They’re making noise. Not spammy, not desperate - just strategic, confident, and impossible to ignore. Here’s the Reality If people don’t know you exist, they can’t pay you. If you’re waiting for clients to just find you, you’re going to be waiting a long time. The best brands aren’t the best-kept secrets - they’re the ones that know how to make themselves seen. So, how do you stop being invisible? How do you turn your business into something people can’t stop talking about? That’s exactly what I’m teaching at Brains, Brilliance & Bold Moves - a hands-on workshop for women entrepreneurs who are done waiting quietly and ready to attract clients with confidence. On May 7th at Brains, Brilliance & Bold Moves in South Florida, we’re covering: • How to market yourself like a parade (without feeling salesy) • How to attract dream clients instead of chasing bad ones • How to fix your cash flow so you always know where your next dollar is coming from • The exact strategies to get seen, get paid, and stop wasting time This isn’t theory. It’s action. If you’re a woman business owner, grab your seat now. If you know a woman entrepreneur who needs to stop waiting in the shadows, send this her way - she’s welcome. Sign up here See you May 7th. And hey - if Chicago can turn a whole river green, you can show up and promote your blimey business.

Have you ever had that gut feeling that something was off - like you just knew something wasn’t right? You pull up somewhere familiar - somewhere you go all the time - and yet, something feels… off. Your gut tightens. Your instincts go on high alert. You don’t have proof that anything’s wrong, but you sure as hell aren’t about to ignore that feeling. That was me the other morning at the dog park. And let me tell you - my instincts? Dead on. The Routine That Got Disrupted Adelaide and I have our morning routine down to a science. Dog park, 6:45 AM, five days a week. She’d love to go every day, but, you know, I got work commitments.