10 Savvy Sales Strategies to Skyrocket Your Business Revenue

Jo Rawald • January 17, 2025

Boost Your Bottom Line with Proven Techniques That Attract Loyal Customers and Close More Deals

      Running a small business is no walk in the park. You’ve got to juggle customer demands, marketing, operations, and oh yah - actually making money! The good news is that selling doesn’t have to feel like pulling teeth or a marathon of endless pitches. With the right strategies, you can transform your sales game and boost your revenue without losing your sanity.

      Let’s dive into ten proven sales strategies that are not only effective but also designed to help you attract loyal customers and close deals with confidence.

1. Get Crystal Clear on Your Ideal Customer
Think of sales as matchmaking for your business. You wouldn’t try to sell winter coats to someone who lives in the tropics, right? Focus on who your ideal customer is—what they need, what keeps them up at night, and how your product or service solves their problems. When you tailor your approach to the right audience, sales feel natural instead of pushy.

2. Amp Up Your Online Presence
Your website and social media profiles are like your digital storefront. Make sure they’re clean, inviting, and packed with information your customers want to know. Bonus points if your site is mobile-friendly, fast, and showcases glowing customer reviews. People want to know they’re buying from someone they can trust.

3. Lead with Value
Nobody likes being “sold to.” Instead of going straight into your pitch, offer value upfront. Share helpful tips, provide free resources, or solve a small problem before asking for the sale. Think of it as building trust before building revenue. When you serve first, customers are more likely to say yes.

4. Master the Art of Storytelling
Stories sell. They tap into emotions and create connections. Share the story of how your business started or a customer success story that highlights the transformation your product or service provides. Your journey might just be the reason someone chooses you over the competition.

5. Use the Power of Follow-Up
Here’s the truth—most sales are made after multiple touchpoints. That means following up is non-negotiable. Whether it’s a quick email, a thank-you note, or a helpful resource, staying on your customer’s radar increases the chances of closing the deal. Consistent follow-up shows that you care and keeps you top of mind.

Just Do It ~ Don’t Quit.

6. Ask for Referrals Like a Pro
Happy customers are your best salespeople. Don’t be shy about asking for referrals. Whether it’s a direct ask, a referral program with incentives, or a friendly reminder on their invoice, make it easy for people to send business your way.

7. Embrace Upselling and Cross-Selling
Upselling and cross-selling aren’t about being pushy—they’re about enhancing your customer’s experience. If you’re a bakery selling cupcakes, why not offer a discounted coffee pairing? Small add-ons can create big revenue opportunities while delighting your customers.

8. Simplify the Buying Process
Make it ridiculously easy for people to say yes. Reduce friction by streamlining your checkout process, offering flexible payment options, or providing clear instructions on how to purchase. The simpler it is to buy from you, the more likely customers will be to complete their purchase.

9. Highlight Social Proof
Reviews, testimonials, and case studies are gold when it comes to sales. People trust people, and seeing others rave about your product or service can tip the scales in your favor. Don’t just wait for reviews—ask for them and showcase them proudly on your website, emails, and social media.

10. Stay Consistent and Confident
Sales isn’t about luck - it’s about showing up consistently and with confidence. Stick to your sales plan, track your progress, and tweak what’s not working. Confidence is contagious, so believe in your product or service, and your customers will too.

Ready to Unlock Your Business’s Profit Potential?
      Now that you’ve got these 10 proven strategies in your toolkit, it’s time to put them into action. Imagine what’s possible when you combine these techniques with a customized plan tailored to your business goals.

      Take the first step toward transforming your business with my Profit Simulator or schedule a personalized discovery call to map out your path to success.

At my profit-focused site - AudaciousProfits.com, you can: 
  • Explore a Self-Guided Simulator to see the numbers in real-time
  • Receive a Customized Profit Report showing exactly how small, strategic adjustments—just 1.4% improvements in 12 key areas—can double your profits
  • Watch an Exclusive Video revealing how the world’s top business owners use counterintuitive thinking to earn more while working less

      If you’re ready for a personalized touch, I also offer a free 20-minute discovery Zoom where we’ll chat about your goals, identify opportunities, and create a customized plan to help you thrive.

      Don’t wait to discover the possibilities! Click below to take action: 
      You have what it takes to achieve incredible success, and I’m here to help you every step of the way. Let’s get started!



With these strategies and resources at your fingertips, the only limit is how bold you’re willing to go. So let’s kick excuses to the curb and make your business thrive like never before. You’ve got this, and I’ve got your back!
By Jo Rawald April 16, 2025
I went to a networking event yesterday at Rosie’s Bar & Grill in Wilton Manors. Tropical-chic to the max. You know the kind of place - upscale casual, strong cocktails, mandatory valet. Now usually, I’m all about valet. But not yesterday. I wasn’t there to sip martinis or hang around all night. I could only stay for 20-minutes. That means - I was on a serious 20-minute mission: say hi, shake hands, peace out. Then, get back in my car to jump on a Zoom meeting! I certainly wasn’t about to drop $20 just to park my car for 20 minutes. No way! I pulled into the valet area, looked the guy dead in the eye, and said, “I’ll be in and out faster than your last relationship. Can I just park it right here?” And bless his heart - he said yes. Honestly, that should’ve been my win for the night. But then I met Sean Gac-Guerrier. Sean’s the Marketing Director at Excel Title, Inc. We started talking about dogs - and **cue the angels singing. We clicked instantly. Not two strangers meeting, more like two childhood friends who hadn’t seen each other in a decade! Sean showed me a photo of his dog, Dottie. I pulled out pics of my girl, Adelaide. Then he pulled out a photo of Dottie that stopped me in my tracks. Sean had a photo of what Dottie would look like as a human. Not a cartoon. Not a filter. I’m talking AI-generated, fully humanized, real-world, cardigan-wearing, intelligent-and-intimidating Dottie. I was mesmerized! It was as if Pixar and the FBI teamed up to design her. I looked at Adelaide’s pic… then looked back at Sean… and blurted out, “I need to humanize my dog!!” And I did. I went home, found the exact AI prompt, uploaded Adelaide’s photo, answered a few fun questions about her personality, and style - then… BOOM. Human Adelaide was born. Tall, lean, cozy-chic, with that unmistakable “don’t-mess-with-me-but-I’ll-still-hug-you” vibe. She looked like she ran Homeland Security and still had time for tacos and espresso martinis on a rooftop. Honestly? I stared at the image for like five minutes. Because it wasn’t just about making something cute. It was about seeing something familiar - something you know - come to life in a new way. Here’s the AI Prompt if you want to try it yourself:
By Jo Rawald April 11, 2025
Leftovers are the fake friends of the food world. And you know what? That’s what a lot of businesses look like, too. They launch with energy. Get some quick wins. A few clients. One lucky viral post. They look like they’re set up to thrive…until pressure hits. The market shifts. Leads dry up. And suddenly - leftovers. Not sustainable. Not scalable. Definitely not long-term. That’s why I teach my clients to build like bamboo - strong, flexible, and BUILT TO LAST. My BAMBOO framework doesn’t chase trends. It builds foundations. At Brains, Brilliance & Bold Moves , I’m teaching how to outlast the noise, scale without stress, and build a business that actually pays you… year after year. No more business leftovers. No more "it looked like enough until you opened it." You deserve a full plate. 📍 May 7 in South Florida 🎟️ Claim Your Spot 🍷 Wine included. Obviously. Catch you in the room. Jo
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If your business feels like one never-ending game of catch-up, we need to fix that. Too many women are drowning in busywork, doing too much, and seeing too little return. They’re hustling hard but not making real money. That’s not a business - that’s a burnout plan. B.A.M.B.O.O. - The Profit Formula That Kills Uncertainty and Fuels Rapid Growth
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By Jo Rawald March 31, 2025
A while back, I was on a Zoom networking call. You know the kind - 30-second intros, a few breakout rooms, and a whole lot of wondering “Why am I even here?” When it was my turn, I gave my usual intro. Nothing fancy. Just clear and true: “I help women entrepreneurs simplify their systems, increase profits, and build a business that doesn’t burn them out.” Then we moved on. Nobody commented. Nobody asked a follow-up. I honestly thought it fell flat. But a few days later, I got a DM from someone in that meeting. She said, “I’ve been repeating your line to myself ever since. I think I need your help.” It stopped me in my tracks. Not because it turned into a sale (though it did)… But because I realized: clarity attracts. I wasn’t being flashy. I wasn’t over-explaining. I was just finally saying what I do, who I help, and how I help them - clearly, consistently, and unapologetically. And that one sentence? It stuck. That’s what I want for you. Because if your dream clients can’t repeat what you do… If your message is foggy, vague, or buried under “inspirational” fluff… They won’t hire you. They won’t refer you. And they won’t remember you when they need what you offer. That’s why I’m inviting you to: Brains, Brilliance & Bold Moves • A Workshop for Women Entrepreneurs Ready to Work Smarter & Profit Bigger 📍 May 7th | 6PM–8PM | Total Wine & More, Pembroke Pines, FL 🍷 Includes catered experience, wine tasting, & real strategy This is not a vision board party. This is a high-impact, hands-on evening designed to help you: ✅ Attract the right clients (without chasing anyone) ✅ Simplify your offers, systems & structure ✅ And create a business that’s profitable, sustainable, and crystal clear I’ll be walking you through the “A” in my B.A.M.B.O.O. Framework - Attract - and showing you exactly how to stop getting overlooked and start becoming the obvious choice. Ready to be heard — and remembered? 🔗 Save Your Seat Here It’s time to stop trying harder… and start showing up with clarity that sticks. Talk soon, Jo P.S. Know a woman whose message is powerful but messy? Forward this. Let’s get her showing up with client-magnet energy too.
By Jo Rawald March 28, 2025
A few years ago, I decided I was going to finally lose the pesky 10 pounds I had slowly put on over the years. I jumped online and found this weight loss coach who looked like a total dream - toned arms, glowing skin, every photo airbrushed to fitness-perfection. I followed her. Obsessed a little. Booked a 1:1 Introductory Zoom meeting with her to sign up for her program. Then she popped up on camera and… y’all, she didn’t even remotely resemble her photos. I’m not here to body shame - this isn’t about that. But she was clearly 60 pounds heavier than her brand claimed, and everything about the vibe felt… off. Here’s the point. It wasn’t about this woman’s size. It was about the brand disconnect. What she sold didn’t match what she delivered. She was coaching a transformation she clearly hadn’t made herself. I was confused and confused people don’t buy. Period. And that confused moment? It’s one of the reasons why I created my B.A.M.B.O.O. Framework. Because I don’t want you building a business that looks good online but crumbles under pressure. I want you building something that lasts. That grows with purpose. That holds its ground when the storms come. So why Bamboo ? Because bamboo is deceptively strong. It bends - but it doesn’t break. It thrives in chaos, survives in the harshest conditions, and grows fast when rooted deep. You can cut it back and it keeps coming. That’s the kind of business I help women build - durable, flexible, unshakable.
By Jo Rawald March 18, 2025
Let me tell you about a landscaping business in Kansas pulling in $1.2 million a year in gross revenues. Sounds like a solid business, right? Except for one little problem - over the past ten years, they racked up $1.3 million in unpaid invoices. That’s not just bad; that’s horrific. They weren't just doing work for free - it was costing them money to service a client's lawn! Their billing and collection system was a disaster. Clients were paying late (if at all), invoices were slipping through the cracks, and their bank account was bleeding cash. But here’s the kicker - they didn’t even realize how bad it was because their bank account never went into the negative. It came close a few times, but, as long as there was still $100 in their checking account - they thought they were doing fine. From that moment, when we discovered their 10-year Accounts Receivable balance was well into the 7-figures, we came up with a collections plan! I know what you’re thinking. “Jo, there’s no way you went back ten years and collected on old invoices.” Ohhhhh....but we did. And not just that - we re-invoiced and sent late payment notices for every single outstanding balance, even ones from a decade ago. But here’s the secret sauce - we didn’t just send out friendly reminders and hoped for the best. Nope. We threatened to report every single past-due balance to the IRS. [Keep reading if you want to learn more about how we did that]. Suddenly, those clients who had been ghosting them for years? They started paying real fast when they heard the IRS could get involved. And guess what? In just six weeks, we collected $1,079,000 a whopping 83% of what they thought was a lost cause. Now, let me be clear - that didn’t happen by magic. It wasn’t just about sending invoices. It took hustle, strategy, and relentless follow-up. But we did it. And once we got that money in the door, we put a bulletproof billing and collection system in place so they NEVER ended up in that mess again. Now? Today? They have a $0 balance on anything past 30 days. Clients pay ON TIME, cash flow is smooth, and they don’t have to chase down their own money anymore. So let me ask you - how much money are YOU leaving on the table? How many clients are you “hoping” will pay? How long are you willing to stay stuck, grinding without seeing the cash actually hit your account? Because here’s the truth - Hard work alone doesn’t equal profit. Strategy does. And that’s exactly why I created Brains, Brilliance & Bold Moves - a LIVE, in-person workshop in South Florida for women business owners who are DONE spinning their wheels and READY to get paid what they’re worth. This is where business owners learn how to make MONEY. B.A.M.B.O.O. - The Business Growth Formula That Refuses to Break Bamboo doesn’t chase sunlight - it grows straight to it. It doesn’t fight for space - it claims it. It doesn’t wait for perfect conditions - it expands anyway. Your business should be doing the same.
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